Brand foundation · Draft 01
Rum from the tropical north, where cane, copper and climate do the work.
Cane · Reef · Rainforest
01 — Colour
Ink carries the site. Copper is the single accent that does the work — buttons, rules, eyebrows. The sage seal appears sparingly, mostly as the crest itself. Ember is reserved for limited-release and allocation marks so it never becomes decoration.
Copper 500 is a fill colour, not a text-on-copper colour: bone type on it reaches only 3.9:1. Where a copper fill has to carry light text, use Copper 600 or 700. Cane 600 clears 4.5:1 by a hair — don't lighten it.
02 — Type
Display — Cormorant Garamond, caps, wide tracking
Iridium X
Ten Years
Mirrors the engraved label type without copying it. Caps and tracking only — never set body copy in the display face.
Body — Manrope
Fresh North Queensland sugarcane syrup, fermented on site and distilled in Helga, a 1500L Arnold Holstein copper pot still. Five years in ex-red-wine hogsheads.
Deliberately quiet. The photography and the bottles carry the drama; the body face stays out of the way.
03 — The split
Platinum and cocktail pages run light — bone, cane green, strong natural light. Iridium, Iridium X, Palladium and the Agave Cask Finish run dark. Same system, two temperatures, so the collector tier feels like a different room.
03b — The mark
The seal is the brand's central device — the copper medallion on every bottle. It is the only circular shape in the system; everything else stays square. The white lockup is transparent, so it only exists on ink; the blue lockup only on bone.
White on Ink 950White on Ink 800
Blue on Bone 05004 — Photography
Cinematic, humid, strong natural light. Cane, copper, timber, weathered agricultural texture. No pirates, no anchors, no tiki, no scattered tropical leaves as decoration.
05 — Verified facts held